How to buy Sustainable women's clothes ? That is a tricky combination to pull off successfully. Fashion is all about promoting an image and trends, without dishing out too many harmful toxins into the environment. But some of the major fashion houses are already looking past this 'ethical and sustainable' label, to promote their new lines and collections that are both organic and Fair Trade.
The two words 'ethical and sustainable' do not sound very complimentary to the ears of most women who are used to buying mass-produced clothing items, with little attention to the quality or state of the clothes they are made in. It seems that many women have forgotten what ethical clothing is all about. The first thing they think of when they hear the term 'ethical and sustainable clothing' is clothing made from old clothes. This is no longer the case. Recent trends and fashions have brought about a surge of new women's clothing that using ethical methods in their production.
Fashions nowadays, focus on quality, uniqueness, and being unique. The labels of popular fashion designers are also getting more attention for promoting sustainability. This is another reason why consumers are starting to become more aware of the labels of origin. Eco-friendly and Fair Trade tags are becoming more common on clothing items. Some fashion houses are using local children, farmers, and family members in the production of their fashion lines.
Can fashion be both sustainable and ethical? Unfortunately, it is impossible to manage without taking these labels seriously. High fashion brands are now aiming at an international audience with mass appeal. For them, sustainability is simply a bonus. For the average consumer, it might mean spending a little extra money at the store to ensure that you are keeping down your carbon footprint. At the same time, fashion-conscious consumers would like to see the quality of the items that they are buying.
While the term sustainable may sound new, the industry itself has been practicing sustainable fashion practices since the seventies. The production of sustainable clothes has become a part of the rich avant-garde culture of the time. Now, eco-friendly fashion has become a household term. Even fashionistas who do not necessarily identify as eco-conservatives are discovering the joys of eco-friendly wardrobes.
It is difficult to say if eco-conscience consumers have already changed the market. The only way of knowing is to look at what is available on the market. Green garments range from eco-friendly aprons to cars and everything in between. Even brands that were considered 'natural' and 'green' before could now be categorized as sustainable.
When speaking of eco-friendly fashion, it means a variety of things. Clothes could be made from biodegradable materials, they could have the benefits of being organic and they could use natural dyes. At the same time, the manufacturing process itself could be very simple - machinery does most of the work. As a result, the final product is very durable and stylish.
So, can fashion be sustainable and ethical? In a world where many products are not biodegradable, and where many of the materials that we are dependent on are not naturally renewable, this seems like an oxymoron. But it isn't, because fashion is at the cutting edge of fashion. A new style can help to save the world. With new ideas, fashion could become much more sustainable over the years to come.